Threads, Meta’s competitor to X, will now begin targeting a specific type of creator: podcasters. The company said on Tuesday that Threads will focus on bringing more discussions around podcasts to its app and helping creators promote their shows.
Meta explained it’s interested in the podcast community because it sees the potential in becoming the de facto place for people to talk about shows and engage with creators. Today, such discussions are distributed across social media...
The company’s also trying to tap podcasts’ deep ties to culture, which can drive discussions and encourage interactions.
However, while Threads will target the discussions that result from podcasts, the company told TechCrunch it doesn’t intend to be a podcast distribution platform.
Instead, the company will focus on giving podcast hosts more insight and analytics on how the conversations around their shows are resonating with fans. It also intends to develop more features that would help people discover podcasts they might like, and connect podcasters and listeners through conversations.